How We Supercharged 1620 Workwear's Klaviyo Flows in Just 60 Days
1620 Workwear is a DTC apparel brand reinventing the heavy- duty workwear market. By investing in best-in-class fabrics and patterns and making all of their apparel here in the U.S., 1620 has created a suite of products that outlast all other workwear on the market.
1620 originally hired us to overhaul their flows. While they were able to drive sizable revenue with campaigns, their flows were underperforming. After reviewing their account, it was clear they needed a creative refresh and a better automation structure— one that messages subscribers at every stage of the funnel.
We reconstructed 1620's flows, and the results were terrific. Before this engagement, 11% of revenue came from flows. We increased that to 21% within 60 days. Because of this success, 1620 turned our original one-time project into a monthly engagement. Our current focus is to build SMS as a more significant revenue & retention channel.
Increase in attributable email flow revenue within 60-days.
ROI on the flows we created after being live for just 30 days.
Increase in popup conversion rates.
"There are a million agencies and freelancers trying to sell you email marketing. It's refreshing to work with Stimulate because in a sea of 'experts', they actually are one. Within two months of working with Stimulate, we achieved the highest total revenue from flows in our brand's five-year history, and this was not an easy lift as email revenue was already high. I wish I found them three years ago. I highly recommend working with them."
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