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Skincare & Beauty

Editor's Pick

Editor’s Pick partnered with Stimulate to upgrade their retention marketing strategy, focusing on enhancing profitability and customer lifetime value. By driving subscription growth, implementing retention-first strategies, and reducing dependency on discounts, we helped transform their approach to retention—and their results.

Key Results:

98%

increase in repeat revenue per customer

29%

of sales attributed to subscriptions within 12 months of launch

104%

increase in 30-day repeat customers

Editor's Pick

Background

When Editor's Pick set out to boost profitability, they knew the key was improving customer loyalty and increasing lifetime value. That's where Stimulate came in. Our approach centered on growing subscriptions and keeping customers engaged—all while avoiding an overdependence on discounts and promotions.

Our Approach

To help Editor's Pick grow, we developed a retention-first strategy.

Protect LTV with Value-Led Content

We noticed that discounts over 10% often led customers to expect similar deals in the future, making it challenging to balance profits with loyalty. To tackle this, we scaled back on discounts and focused on highlighting everyday value, striking a better balance between sales and margins.

Create Targeted Campaigns

We segmented customers based on their favorite brands and unique skin concerns, allowing us to tailor campaigns to what mattered most to each group. This personalized approach delivered impressive results: click rates reached the 91st percentile, and conversion rates 3x better than the industry average.

Optimizing Replenishment and Subscriptions

We fine-tuned workflows to ensure perfect replenishment timing, simplify subscription management, and reduce churn. A key focus was encouraging second orders within 30 days, as customers who reordered in this window showed higher lifetime value. This approach boosted 30-day repeat customers by 104% and created a smoother, more convenient repurchase experience.

Key Takeaways

Avoid Discounting to Protect LTV

Prioritize acquiring customers through value-driven strategies to support sustainable growth.

Personalize Campaigns for Better Engagement

Tailor campaigns to match customers' interests and needs to lead to higher engagement and more substantial conversion rates.

Use Subscriptions and Replenishment to Strengthen Loyalty

Build consistent revenue and deepen customer relationships with timely reminders for replenishment and well-designed subscription programs.

Our Work

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