Unicorn Snot
Unicorn Snot, a Gen Z-focused glitter beauty brand, partnered with Stimulate to revamp their retention marketing strategy. By leveraging targeted promotions, optimizing automations, and aligning creative with their audience’s vibrant lifestyle, they achieved transformative results in customer loyalty and revenue growth.
Key Results:
43%
Increase in Lifetime Value (LTV)
91%
Increase in Repurchase Rates
96%
Increase in Managed Revenue
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Background
Unicorn Snot left behind their underperforming agency. Despite solid email & sms revenue, retention metrics lagged. They partnered with Stimulate to revamp their strategy with targeted promotions, optimized automations, and creative messaging tailored to their party-ready audience. The results were dazzling: a 43% increase in Lifetime Value (LTV), 91% growth in repurchase rates, and a 96% surge in managed revenue.

Our Approach
Leverage Promotions with Order Minimums
Average Order Value (AOV) was low and held back LTV, so we leveraged targeted promotions with order minimums and bundles to increase AOV, creating a direct path to higher Lifetime Value (LTV).
Optimize Automations to Drive Repurchases
We revamped automation flows, prioritized winback strategies, and post-purchase upsells, and optimized replenishment timing to encourage repeat purchases and improve customer retention.
Elevate Creative to Reflect Customer Interests
We revamped Unicorn Snot’s creative to match its bold, glittery aesthetic and shifted the messaging to highlight its vibrant party, rave, and festival lifestyle, boosting audience engagement.
Key Takeaways
Bundle for Bigger Gains
Leverage targeted promotions with order minimums and bundles to increase AOV and maximize LTV.
Automate for Retention
Leverage automation and customer data to build timely upsell, replenishment, and winback automations that drive customer loyalty and repeat purchase.
Tailor Content to Customer Preferences
Do your homework to understand customer wants, needs, and desires and align your creative accordingly.
Our Work



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