Health & Wellness

BioPro

BioPro partnered with Stimulate to transform their retention marketing strategy for men's fitness and energy optimization. By implementing data-driven list growth tactics and subscription-focused funnels, we turned email and SMS into their fastest-growing channels and delivered their biggest Black Friday ever—surpassing all expectations.

Key Results:

97%

Email & sms revenue growth in 4 months

361%

Increase in list growth during first 60 days

522%

YoY Black Friday revenue increase

BioPro

Background

BioPro helps men feel better, look better, and show up better with their first-of-its-kind, 100% drug-free growth factor formula. BioPro+® is designed for guys 35+ who want faster workout results, better metabolic function, increased energy and drive, and unbreakable confidence—all without synthetic drugs, prescriptions, or dependency. When they partnered with Stimulate, they had been working with another agency that was nice to work with but wasn't delivering the results needed to scale their innovative fitness supplement business.

Our approach

To help BioPro scale quickly, we created a retention strategy based on three main focus areas:

List Growth & Data Collection

We implemented aggressive list growth tactics that collected zero-party data to understand why customers were shopping BioPro. This 361% growth in subscribers gave us more people to market to while providing insights for segmentation and content personalization across all channels—even helping their ads team dial in the right hooks and angles.

Post-Purchase Onboarding

We developed comprehensive post-purchase sequences focused on expectation setting, proper product usage, consistent use check-ins, and perfectly timed replenishment reminders to maximize reorders and keep customers on track with their fitness and energy optimization journey.

Subscription-Focused Funnels

We restructured their customer journey to funnel new customers into subscriptions right from the start with subscription-focused offers. This approach helped grow customer lifetime value by getting men committed to consistent hormone optimization from day one.

Key takeaways

Data-Driven Growth Wins

Collecting zero-party data during list building provides valuable insights for segmentation and messaging that improves performance across all marketing channels.

Onboarding Sets Expectations

Proper post-purchase education about usage, timelines, and consistency helps customers see workout results and naturally leads to higher repurchase rates.

Subscriptions Drive Revenue Growth

Funneling customers into subscriptions from the start creates predictable revenue while helping customers stay consistent with products that require ongoing use.

Our work

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