Zivolife
Zivolife partnered with Stimulate to transform their retention marketing strategy for their patented green microalgae superfood. By fixing foundational tracking issues and implementing data-driven list growth tactics, we turned email and SMS into their best-performing channels and delivered record-breaking revenue growth.
Key Results:
65%
Email & SMS revenue growth in 2 months
213%
List growth increase in first 2 months
134%
YoY email & SMS revenue growth in 6 months
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Background
Zivolife offers a patented functional food made from Klebsormidium flaccidum var. ZL01, a unique strain of green microalgae packed with bioavailable plant protein, fiber, vitamins, minerals, essential fatty acids, and antioxidants. Their superfood supports gut health, boosts energy, and delivers daily wellness benefits when taken consistently. Before partnering with Stimulate, they worked with another agency that produced modest results, but the client wasn't satisfied with their communication or creative approach. They hired us to level up their email and SMS channels.
Our approach
To help Zivolife scale quickly, we created a retention strategy based on three main focus areas:
Foundation First: Getting the Settings Right
We conducted a comprehensive account audit and discovered their tracking wasn't working properly. We enabled anonymous visitor tracking to capture more website behavior from non-subscribers and ensured all metrics and events were firing correctly. This clean setup became the foundation for improved performance and immediately lifted revenue.
Accelerated List Growth
We launched high-converting pop-ups that collect zero-party data and ran creative tests throughout the first month based on our proven best practices. This approach significantly increased list growth by 213% while capturing valuable insights about why customers were interested in Zivolife's superfood benefits.
Data-Driven Creative Refinement
The zero-party data revealed that beyond gut health, many customers were shopping for hair health benefits. This insight informed our creative direction across email and SMS, leading to stronger messaging, sharper angles, and higher revenue from both channels as we addressed multiple customer motivations.
Key takeaways
Foundation Matters Most
Proper tracking setup is essential for performance. Fixing anonymous visitor tracking and ensuring all events fire correctly can immediately lift revenue and provide better data for optimization.
Zero-Party Data Reveals Hidden Opportunities
Asking customers why they're interested in your product often uncovers unexpected use cases and benefits that can dramatically improve messaging across all channels.
Quick Wins Compound Fast
Combining foundational fixes with proven tactics like high-converting pop-ups can deliver significant results in just 60 days when executed properly.
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Growth in repurchase rates
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256%
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83%
Increase in popup CVRs
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ezpz partnered with Stimulate to transform their email marketing strategy by revamping automations, personalizing campaigns, and leveraging zero-party data to drive growth. The result? A major leap in revenue attributable to email and a substantial boost in engagement metrics, all within 90 days.
238%
Increase in click rates
476%
lift in popup conversion rates
Ready to scale?
Let’s make it happen!
Book your introductory call for a complimentary audit and custom proposal, and see exactly how we’ll help scale your brand.