Silver Mirror
Silver Mirror, a fast-growing facial bar, had managed retention marketing in-house for years but hit a ceiling. Too few visitors converted into email & text subscribers, their automations weren’t driving bookings, and promotion-heavy content eroded engagement and margins. They knew email and SMS held enormous potential—but needed a partner to unlock it.
Key Results:
273%
increase in email signups in 30 days
188%
boost in engagement in 30 days
247%
growth in email & SMS revenue in 90 days
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The Challenge:
Silver Mirror, a fast-growing multi-location facial bar, had managed their retention marketing in-house for years, but they had hit a ceiling. Too few website visitors were converting into email & text subscribers, and their automations weren’t turning prospects into paying customers or driving reliable rebookings. On top of that, their content had grown repetitive and stale, with a heavy reliance on discounting that both weakened engagement and eroded margins. They knew email and SMS held enormous potential for their appointment-driven business, but they needed a partner to unlock it.
Our Approach
List Growth Acceleration
We launched high-converting popups that didn’t just capture emails—they also collected valuable zero-party data like customers’ top skin concerns. This personalization became the foundation for more relevant, more profitable campaigns.
Creative Overhaul
We threw out the cookie-cutter templates and rebuilt the creative strategy with conversion-focused copy and bespoke designs. The result? Fresh, on-brand campaigns that not only looked beautiful but actually got clicked.
Automation Upgrades
Automations are the backbone of any booking-based business—and Silver Mirror’s were holding them back. In 90 days, we rolled out 12 brand-new automations, covering everything from personalized welcomes to rebooking nudges and appointment reminders. These alone became major revenue drivers.
Key Takeaways:
Accelerated List Growth Fuels Revenue
By increasing list capture by 273% in just 90 days, Silver Mirror unlocked a steady pipeline of new prospects that drove stronger campaign performance and more bookings.
Fresh Creative Drives Engagement
Moving away from repetitive templates and investing in elevated, conversion-focused content boosted engagement by 188% in the first 30 days—turning passive subscribers into active clients.
Automation Powers Rebookings
The launch of 12 new automations in 90 days transformed how Silver Mirror nurtured customers, creating a seamless system that consistently converted, rebooked, and ultimately delivered a 247% revenue lift.
Our Work:
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