Bolt Farm
Bolt Farm Treehouse, a luxury mountaintop retreat in Tennessee, partnered with Stimulate to optimize its email and SMS marketing strategies. By growing their subscriber lists, leveraging zero-party data, and creating highly personalized, data-driven campaigns and flows, we unlocked retention marketing as a powerful revenue driver—delivering extraordinary year-over-year growth across revenue and engagement metrics.
Key Results:
745%
Growth in Email Subscribers
136%
YoY Growth in Email Revenue
94%
Increase in Campaign Click Rates
Background:
Before partnering with Stimulate, Bolt Farm Treehouse had an active but under-optimized email program. While email campaigns and basic flows contributed to revenue, the overall strategy lacked depth. Email and SMS made up only a small share of total revenue, and subscriber growth had stalled. Engagement metrics were below industry benchmarks, and customer data wasn’t being fully leveraged for segmentation or personalization—leaving valuable opportunities for retention and lifetime value untapped.
Our Approach:
To maximize Bolt Farm Treehouse’s retention performance, we executed a targeted strategy built on four pillars:
List Growth Acceleration
We optimized popups, crafted stronger signup offers, and launched co-branded giveaways. Despite traffic increasing by only 55%, these efforts grew the email list by 745% and SMS list by 2851% in just nine months.
Leveraging Zero-Party Data
We used popups to collect valuable customer insights—like preferred visit times and wedding anniversary dates. With this data, we created highly personalized flows, including an anniversary flow that drove $25,000 in revenue within 90 days.
Engagement Optimization
We rewarmed the email account, improved deliverability, and introduced segmented, value-based content aligned with creative best practices. These efforts increased email click rates by 94% and achieved a 10.3% SMS campaign click rate.
Automation Expansion
We optimized existing flows through A/B testing and launched 11 new high-converting, data-driven flows, fueling a 141% YoY increase in flow revenue.
Key Takeaways:
Grow Your List to Scale
Subscriber growth is the foundation of retention success.
Leverage Data for Personalization
Collecting zero-party data unlocks powerful opportunities for segmentation and engagement.
Boost Engagement with Best Practices
Deliverability, segmentation, and strong creative drive significantly higher click and conversion rates.
Invest in Automation
Smart, data-driven flows increase retention, boost LTV, and scale revenue.
Our Work
Featured cases
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increase in email signups in 30 days
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YoY increase in managed revenue
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YoY increase in click rates
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StackedSkincare partnered with Stimulate to elevate their retention marketing strategy and transform email into a powerful revenue channel. By migrating platforms, focusing on list growth, and creating high-converting content, we turned email into their fastest-growing marketing channel.
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Groom Here partnered with Stimulate to amplify their already successful email marketing strategy. By optimizing popups, enhancing deliverability, and introducing value-based content, we turned email into their fastest-growing revenue channel, increasing email revenue by 256% in just 12 months.
256%
YoY growth in email revenue
83%
Increase in popup CVRs
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ezpz
ezpz partnered with Stimulate to transform their email marketing strategy by revamping automations, personalizing campaigns, and leveraging zero-party data to drive growth. The result? A major leap in revenue attributable to email and a substantial boost in engagement metrics, all within 90 days.
238%
Increase in click rates
476%
lift in popup conversion rates
Ready to scale?
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