Nursing Queen
Nursing Queen partnered with Stimulate to scale its email and SMS program through stronger lifecycle automation, campaign strategy, and subscriber acquisition. Within the first 90 days, email and SMS grew from 30.3% to 59.5% of total store revenue. Six months in, retention revenue is up 65.1% YoY, generating more than $300K in additional attributed revenue.
Key Results:
59.5%
of Revenue from Email + SMS
+$300K
Revenue Added in 6-Months
+436%
Increase in SMS Revenue
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Background
Nursing Queen already had established email and SMS channels, but there was significant opportunity to scale their impact on the overall business.
Stimulate focused on strengthening lifecycle automations, improving campaign performance, and accelerating subscriber acquisition across both channels. The goal was to increase the value of Nursing Queen's existing audience while building a stronger foundation for sustained retention growth.
Our Approach
Optimize Lifecycle Automations
Strengthen key email and SMS flows to capture more revenue throughout the customer journey and increase the value generated from Nursing Queen's existing audience.
Scale SMS Performance
Optimize SMS campaigns and automations to transform the channel into a significantly larger contributor to retention revenue.
Accelerate Audience Growth
Improve subscriber acquisition across email and SMS to expand Nursing Queen's owned audience and create a larger foundation for future growth.
Client Feedback
"We’ve been working with Stimulate since January 2026, and they have been excellent! They have elevated our email and SMS campaigns, are constantly looking for new ways to improve performance. They’re also incredibly organized, quick to respond, and consistently ahead of schedule, which makes working with them so easy. It truly feels like they’re invested in our growth and success."
Ian Reitz
Founder
Key Takeaways
Scale the Impact of Existing Retention Channels
Within the first 90 days, email and SMS grew from 30.3% to 59.5% of total store revenue, nearly doubling retention's contribution YoY.
Unlock More Value From SMS
SMS attributed revenue increased 436% YoY in the first 90 days, with automated SMS revenue growing 721%.
Build Growth That Lasts Beyond Onboarding
Six months in, email and SMS revenue remained 65.1% higher YoY, generating more than $300K in additional attributed revenue while total store revenue declined slightly.
Our Work
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Ready to scale?
Let’s make it happen!
Book your introductory call for a complimentary audit and custom proposal, and see exactly how we’ll help scale your brand.