TEMPTU
TEMPTU partnered with Stimulate to strengthen its retention program and create more dependable revenue from its existing audience. Within the first 90 days, email revenue grew 47.4% YoY even as total store revenue declined 15.4%, while a new SMS program and rebuilt acquisition strategy created additional channels for future growth.
Key Results:
+47.4%
9-Day Lift in Email Revenue
41%
Percent of Sales from Klaviyo
+393%
90-Day Lift in List Growth
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TEMPTU had an established email program, but retention represented an opportunity to drive a larger share of overall business performance. Stimulate focused on improving the existing email program while simultaneously building new growth levers through SMS and subscriber acquisition. The goal was to make retention a stronger, more dependable revenue driver for the business.
Our Approach
Optimize Lifecycle Revenue
Strengthen TEMPTU's existing email flows and campaigns to increase revenue from subscribers throughout the customer lifecycle.
Launch SMS as a New Revenue Channel
Build TEMPTU's SMS program from the ground up, creating an entirely new owned channel for both automated and campaign revenue.
Rebuild Subscriber Acquisition
Optimize how TEMPTU captures email and SMS subscribers to expand the addressable audience and fuel long-term retention growth.
Client Feedback
"Stimulate has gone above and beyond what we had hoped for in the scope of work, and we trust them implicitly because they are highly strategic, serious problem solvers, with very high taste levels. We never feel like they are phoning it in, and they are always willing to go the extra mile if needed. We’ve been very happy with Stimulate as our email marketing agency. They’ve been a wonderful partner."
Samantha Mandor
Chief Creative Officer
Key Takeaways
Retention Can Outperform the Broader Business
Email & SMS revenue grew 47.4% YoY over 90 days and 84% by the 6-month mark, outpacing total store revenue and increasing email's contribution to total revenue from 17.4% to 40 - 50% depending on the month.
New Channels Create Incremental Revenue
Launching SMS created a brand-new revenue stream, generating an extra 5-figures in attributed revenue in the first 90 days.
Audience Growth Fuels the Next Stage
A rebuilt subscriber acquisition strategy generated 6,273 new email and SMS subscribers in 90 days, creating a larger owned audience for future retention growth.
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